The campaign aims to cover 4041 statutory towns to clean the country's streets, roads, and infrastructure. The Prime Minister himself launched the campaign by cleaning the streets in Delhi. Its inaugural proved one of the most extensive campaigns when millions of students, employees, and citizens participated in the event, cleaning various localities. Modi exclaimed, "Is cleaning only the responsibility of the karamcharis? Do citizens have no role in this? We have to change this mindset." He asked all the citizens, including celebrities, sports legends, and business tycoons, to join the campaign.
Modi had invited nine public figures: Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Hasan, Salman Khan, Priyanka Chopra, and Team of Taarak Mehta ka Ooltah Chashmah–to make a contribution towards Swachh Bharat, share the same on social media, and invite nine other people to do the same, hence forming a chain. He has asked people to share their contributions on social media.
He has asked every Indian to spend 100 hours annually on this drive. He has even urged the need to build toilets for proper sanitation. Modi believes that other nations are clean not only because of the efficient, clean drive but because of the joint efforts of citizens too. The citizens there are aware of their responsibility and thus refrain from littering.
Volunteer actor Ravi Kishan said, ".... We always enforce our Fundamental Rights but we never try to carry out our Fundamental Duties. I'm supporting the Clean India campaign because just like our Prime Minister's concern, I share the vision of a Clean India, Green India." Eminent people have come out themselves, shouldering the responsibility. HRD Minister Smriti Irani has directed using Corporate Social Responsibility funds to construct toilets as part of the Swachh Bharat Swachh Vidyalaya Campaign.
Modi aims to fulfill the dream of a clean India by 2019, the 150th birth anniversary of Gandhiji. To check the campaign's progress, Modi has made surprise visits to various offices. His team of ministers, too, has contributed by taking up the task of cleaning. Students of Delhi University have decided to study the impact of this campaign, thereby suggesting scope for improvement. After 5 years, they will submit the document, including the success rate, problems, and other studies and findings related to the campaign.
Clean India can inevitably boost international tourism, thereby adding to the country's growth. The campaign has just started, and for its success, every citizen has to put in the effort. Only then can our nation become a world-class country like European countries. No matter how successfully our economy booms, if the government is not transparent at the ground level, the citation of being a developed nation will also not yield results. Modi maintains Indians can do it. If Indians can reach Mars with minimum expense, they can even clean their country.
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